Thursday, August 10, 2006

WB Online Launches Most Popular Brands

Users Will Have Unprecedented Access to Warner Bros. Studios’ Cartoons To Customize, Download and Interact With, Anytime, Anywhere

Los Angeles, CA (August 8, 2006) - Warner Bros. Online, one of the Web’s leading destinations for interactive entertainment, has announced an extensive online initiative for three of its top brands: Looney Tunes, Hanna-Barbera and Scooby-Doo. This was unveiled today by Staci Miller, Vice President of Operations, Warner Bros. Online.

Beginning in mid-August, Warner Bros. Online will announce the launch of a site for Hanna-Barbera, relaunch the popular Scooby-Doo site and add a host of content to LooneyTunes.com. Each site will roll out new, innovative, interactive content, including: broadband video channels featuring classic animated shorts; original downloadable audio content; customized applications; social networking; user-generated content; games and much more.

"Looney Tunes, Scooby-Doo and Hanna-Barbera are some of the most enduring properties in entertainment,” said Miller. “Fans of these properties span all age groups and demographics, but one thing is consistent - they love interacting with the characters. With this initiative, they will be able to do so in unprecedented ways.”

Fans will get access to beloved episodes on a new broadband channel and be able to play a whole series of new games. Taking the web experience even further, the Looney Tunes site will enable users to create and download customized images and flash animations of Bugs Bunny, Daffy Duck and the other characters to share on their own web pages, on CD cases and more. Scooby-Doo.com will offer original audio mysteries that can be downloaded onto computers and portable media devices.

“Overall, this sweeping initiative is our most comprehensive since we first launched LooneyTunes.com more than five years ago,” said Sam Ades, Director of Brand Strategy, Warner Bros. Online. “By taking advantage of the latest technology and online trends we’re able to offer even more ways for fans to enjoy and interact with these classic brands.”

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