Wednesday, November 12, 2008

A Look Back: Whitman Comics

More stories from my old comic book collection!
Originally created in 1962, Western Publishing started to churn out comic books under the Gold Key Comics label. Gold Key featured a number of licensed properties based on popular TV series of the day, Walt Disney Studios, Warner Bros., King Features Syndicate and Hanna-Barbera.
During the 1970s, the comics industry experienced a downswing which forced Gold Key to try different things. Western Publishing dealt with children publications such as Little Golden Books and various coloring books, so they discontinued the "Gold Key" logo and started using the "Whitman" logo which was used on the coloring books to attract young readers.Over time though, Western turned their ever-fading comic title distribution from newsstand to comic book stores which lead to their 1984 demise.
Here is an example of Whitman's Yosemite Sam and Bugs Bunny title for your reading pleasure:


Geoff said...

Hey, I remember this story!

One thing I never understood is why they always made Yosemite Sam a pirate in these comics, even in a domestic setting like this one. His primary identity, after all, was supposed to be a cowboy, if his name is any indication.

Duck Dodgers said...

I don't have many Gold Key comics. From where this comes? Maybe there was a Sam series?
I noticed his name is before that of Bugs(!!).

James E. Daniels said...

I will be posting a few stories of him in his cowboy persona. Seems that earlier stories still had him as a cowboy.
This story is from Yosemite Sam #78 from 1973.
Gold Key/Whitman often took the liberty of giving secondary characters their own series. It made for unique and sometimes interesting stories.